Monday, September 30, 2019

Organizational Behaviors Analysis in ‘Ocean’s Thirteen’

The movie ‘Ocean’s Thirteen’ is a good resource for the organizational behaviors analysis. And I will focus on the ‘Teams’, ‘Leadership’ and ‘Personality’ to analysis some facts in this movie. First I will focus on the teams of Ocean’s thirteen. The team is a highly organized and efficient team. I think they perform all 3 kinds of typical tasks which include production tasks, decision-making tasks and creativity tasks. And the team is comprehensive interdependence as all its members’ work will affect each other and also affects the outcome of their whole job.And although the members of Ocean’s thirteen include people with different race, ethnicity, age, personality, interests, knowledge, skills and abilities, but they have similar core value. And although they have a great chance to have relational conflict which may cause a very bad result, they surprisingly get along with each other and easily cooperate with each other. Here are some examples about Ocean thirteen’s teamwork. The team of Ocean’s thirteen has 2 plans.The first plan was to prevent the Bank’s hotel from winning the prestigious ‘Five Diamond Rating Prize’ and the second plan was to rig the casino’s slot machines and other games’ machines in the casino to let the players win more than $500 million in total across the casino in order to force Willy Bank to give up the control of that casino to the board. For their first plan, Saul acted as the fake reviewer for ‘Five Diamond Rating Prize’ and they bribed an ambitious concierge called Debbie to treat the real reviewer badly and led the real reviewer into a room that other 2 members of Ocean’s thirteen had already sabotaged.And they also gave money to a waiter to let that waiter tell the real reviewer that he could not enjoy a meal at an Italian restaurant which was actually empty at that time because he d id not reserve for a seat. And that waiter also advised the real reviewer to go to a Chinese-Sichuan restaurant called ‘Ling Su’. And then the real reviewer got the food which was changed by a member of Ocean’s thirteen and that food made him vomit in his hotel room later.And he found that there were a lot of small insects on his room’s bed sheets, so he was very angry of it and gave a very bad evaluation to that hotel for the ‘Five Diamond Rating Prize’. For their second plan, the members of Ocean’s thirteen work in the positions that they are good at. Denny Ocean commanded the overall situation and coordinated with different parties. Rusty played as a fake seismologist in order to convince Willy to put a ‘standard torsion seismograph’ equipment, which was actually a surveillance machine for the Ocean’s thirteen, on his office’s desk to register for the foreshock of an earthquake.Turk went to Mexico to deal w ith the strike of the factories that provided the dices and other casino appliances the Ocean’s thirteen used to cheat that casino later. Basher worked as a person to create ‘earthquake’ in the casino. Yen first acted as a Chinese super-high roller to get access to the central room of the hotel and then walked into the shafts from that room. Frank and Saul worked together to let Willy use the ‘Nuff Said’ at center of that casino. And Linus seduced Sponder in order to get into the room where Willy hided diamonds.And Virgil voluntarily asked to handle the task of hacking the casino’s computer after the original hacker Livingston was caught by a federal agent. And there are also many other facts that I am not going to list in detail show the highly cooperation in the team of Ocean’s thirteen. Secondly, I will talk about the leadership in Ocean’s thirteen. As the main leader of Ocean’s thirteen is Danny Ocean, I will focus on the leadership and personality of Danny Ocean. Danny Ocean is a great leader.He has a personality of conscientiousness and extraversion. He is knowledgeable, dependable, organized, reliable, hardworking, persevering, sociable and passionate. And he has great ability of summarizing other people’s ideas and drawing a final decision that combines the advantages from other people’s ideas. He also has great emotional intelligence. He has the ability to recognize and understand the emotions other people are feeling and the ability to control his feelings and quickly recover from some serious emotional experience.As a result, he can harness those emotions and use those emotions to improve his chances in leading the Ocean’s thirteen to successfully complete several tough tasks. In addition, he processes the consultative type of leadership. And he has transformational leadership. He mostly uses initiating structure leadership behaviors to make sure that every member of O cean’s thirteen to try their best to do the job as well as using consideration leadership behaviors by creating relationships with mutual trust, respect and consideration of feelings of other Ocean’s thirteen members.So he is able to make every member of Ocean’s thirteen to have a good mood at work and let the work efficiencies of Ocean’s thirteen remain high all the time. In brief, combining with the plots of other 2 movies ‘Ocean’s Eleven’ and â€Å"Ocean’s Twelve’, I think Danny Ocean is the main reason that Ocean’s members had a great performance in every major task they take. At last, I’d like to talk the personality of some roles in this movie. I have already talked about the personality of Danny Ocean’s personality in the previous paragraph.And I will focus on 2 people with entirely different personality – Reuben and Willy. Reuben has a personality of agreeableness. He is kind, cooperat ive, warm and loyal to his friends. So when he was destroyed by Willy, his loyal band of friends quickly got together and began to get revenge for Reuben, even to work with their enemy – Terry Benedict. In the other hand, Willy has a personality of Neuroticism and Extraversion. He is moody, insecure, jealous, unstable, assertive, dominant, greedy and sinister.He is a typical villain with no mercy and extremely low moral awareness. His employees were afraid of him and his partners hated him. So even though he had done a really good job in operating his previous hotels, many members of the broad of his new hotel still did not like him and many employees of him easily betrayed him by cooperating with Ocean’s thirteen. To sum up, the ‘Ocean’s Thirteen’ is really a great movie. And I also have a better understanding of the things I’ve learnt from Organizational Behavior course by watching this movie.

Sunday, September 29, 2019

Meditation Essay

Meditation Sit as you wish on a chair or on the floor with your back straight. Turn the palms of your hands up Close your eyes. Take a deep breath, inhaling through your nose and exhaling from your mouth. With each breath, in and out, release the tension in your body more and more. Smile, and imagine each organ in your body, in turn, smiling back at you. Think of what you have to be grateful for in your life. Now start visualizing a fluid white light entering your body through your feet and moving slowly pward, toes to feet to ankles, legs to thighs and hips – saying to yourself I open myself to the light, to the teacher within and without or I honor the divinity that resides within me. Continue to visualize the light rising, filling every inch, every muscle- hips to waist, belly, back, shoulders – lingering everywhere you feel tension or pain -your arms, elbows, hands and fingers. Feel the light move up, neck to chin, to lips, eyes, forehead and hair. Now see how your entire body glows with white light. See a spark of that light leave your body through the top of your head. You are that spark of light. See that spark of light – you – flying high to the sky, to the clouds. Repeat I open myself to the light, to the teacher within and without or I honor the divinity that resides within me. Continue to fly, higher and higher, until you are in a magical place, unseen before, a place of beauty almost beyond imagining. Colors so vibrant they seem unreal, lakes, mountains, waterfalls, flowers, birds and butterflies and unicorns, fanciful creatures of all kinds. Create your imaginary garden, your magical place you will always go to. Here everything is peaceful, and everything possible. When a thought comes to mind Just focus on your breath or repeat and let the thought go like clouds in the sky. Be gentle with yourself. Imagine now a bright white light shining down upon you, reflecting and intensifying your own light – giving you unconditional love. Love as you have never known it before. Rest in this place. Rest here, and magic will happen. When it feels right, begin the return to your body n the same way you left it – slowly, until you are ready to end your meditation. But before you end it, visualize your body filled with light, enter it and stay with for a few minutes. Then, with your hands in prayer position, lift them to your forehead to remind yourself to be aware of your thoughts. Drop them to your lips to remind yourself to be conscious of your words. Drop them to your heart to remind yourself to be conscious of your actions. And last, bow to yourself to honor the master within you†¦ You are saluting the God By satharmk

Saturday, September 28, 2019

Internal Corporate Communication on Strategy

Internal corporate communication on strategy and employee commitment International Business Communication Master's thesis Michele Fenech 2013 Department of Communication Aalto University School of Business Powered by TCPDF (www. tcpdf. org) Internal corporate communication on strategy A CRITICAL COMPARISON OF and employee commitment EUROPEAN DOCUMENTARY EVIDENCES IN THE CONTEXT OF INTRA-COMMUNITY SUPPLIES Master? s Thesis Master’s thesis Katharina ele Fenech ? MichWeber 26. 09. 2012 2013 Spring International Business International Business CommunicationApproved by the head of the Department of Management and International Business __. __. 20__ and awarded the grade ___________________ Approved in the Department of Communication / / 20 and awarded the grade AALTO UNIVERSITY SCHOOL OF BUSINESS International Business Communication Mater’s Thesis Mich? le Fenech e ABSTRACT 02-02-2013 Internal corporate communication on strategy and employee commitment Objectives of the stud y This Master’s thesis had three objectives. The ? rst objective was to examine the employees’ needs and preferences of the case company’s internal communication channels, speci? ally internal corporate communication channels that convey the company’s corporate strategy. The second was to investigate success of the internal strategy (corporate) communication by analysing the employees’ perception of their strategy knowledge. The third was to research the relation between internal strategy (corporate) communication (ISCC) and employee commitment. Methodology and theoretical framework The research method was a single-case study and the data was collected using a background study, semi-structured interviews and a survey. The qualitative data was analysed and emerging patterns were identi? d, whereas the quantitative data was statistically analysed using the R programming environment. The theoretical framework presents how internal corporate communicat ion conveys corporate strategy messages via rich and lean media, how the channel attributes affect employee preference and choice, and how the communication and interpretation of the strategy eventually result in commitment. Findings and conclusions of the study In the case company, top-down and primarily one-way internal corporate communication conveying strategy (ISCC) met the employees’ needs better than lateral and two-way internal strategy communication.The needs were recognised to include gaining strategy knowledge, gaining ability to use the knowledge, and reducing equivocality and uncertainty. Apart from the needs, the employees’ communication channel preferences and satisfaction seemed to be affected more with the channel accessibility and information quality attributes than with the richness of the channel. Internal strategy (corporate) communication (ISCC) was successful because the employees perceived to have corporate strategy knowledge. This strategy know ledge had a strong relationship with employee commitment, especially affective commitment.The main implication of this study was the recommendation that companies invest resources in internal strategy corporate communication (ISCC), because it was preferred by the employees at the case company, it corresponded to their needs and it contributed to their affective commitment. Key words: international business communication, internal communication, internal corporate communication, strategy communication, communication channels, communication channel attributes, media richness, corporate strategy, employee commitment I AALTO-YLIOPISTON KAUPPAKORKEAKOULU Kansainv? lisen yritysviestinn? pro gradu -tutkielma a a Mich? le Fenech e Sis? inen strategiaviestint? ja ty? ntekij? iden sitoutuminen a a o o ? TIIVISTELMA 02. 02. 2013 Tutkimuksen tavoitteet T? ll? pro gradu -tutkielmalla oli kolme tavoitetta. Ensimm? inen tavoite oli tutkia ty? ntekij? iden a a a o o tarpeita ja n? kemyksi? sis? is en viestinn? n v? lineist? eritoten sellaisista sis? isen yritysviestinn? n a a a a a a a a v? lineist? , jotka v? litt? v? t yrityksen strategiaa. Toinen tavoite oli selvitt? a sis? isen strategiaa a a a a a? a viestinn? n (ISCC) onnistuminen analysoimalla ty? ntekij? iden n? kemys heid? n strategiatiedosa o o a a taan.Kolmas tavoite oli tutkia sis? isen strategiaviestinn? n (ISCC) ja ty? ntekij? iden sitoutumia a o o sen v? list? suhdetta. a a Tutkimusmenetelm? t ja teoreettinen viitekehys a Tutkimusmetodi on tapaustutkimus, ja aineisto ker? ttiin taustaselvityksell? , haastatteluilla ja a a kyselyll? . Kvalitatiivinen aineisto analysoitiin ja kategorisoitiin, kun taas kvantitatiivinen aia neisto analysoitiin tilastollisesti R-ohjelmistoymp? rist? ll? . Tutkielman teoreettinen viitekehys a o a n? ytt? a kuinka sis? inen yritysviestint? viestii strategiaa joko rikkaan tai niukan median kauta a? a a ta ty? ntekij? lle, kuinka v? lineiden ominaisuudet vaikuttavat ty? ntekij? iden mie ltymyksiin ja o o a o o valintaan, ja kuinka viestint? ja strategian tulkitseminen lopulta johtavat ty? ntekij? iden sitoutua o o miseen. Tutkimuksen tulokset ja johtop? at? kset a? o Tapausyrityksen ty? ntekij? t pitiv? t parhaana vertikaalista ja enimm? kseen yksi-suuntaista sis? ist? o a a a a a yritysviestint? a, joka v? litti strategiaa (ISCC). Se t? ytti heid? n tarpeensa paremmin kuin hoa? a a a risontaalinen ja kaksi-suuntainen sis? inen strategiaviestint? . Tarpeiksi tunnistettiin strategiatiea a don saaminen, strategiatiedon k? tt? minen, ja moniselitteisyyden ja ep? varmuuden v? hent? minen. a a a a a Ty? ntekij? iden viestint? v? lineiden preferenssiin ja tyytyv? isyyteen n? ytti vaikuttavan enemm? n o o a a a a a v? lineiden k? ytett? vyys ja tiedon laatu kuin v? lineiden rikkaus. Sis? inen strategiaviestint? (ISCC) a a a a a a on onnistunut siin? ett? ty? ntekij? t kokevat, ett? he tiet? v? t yrityksen strategian. T? ll? stratea a o a a a a a a giatiedolla on vahva suh de ty? ntekij? iden sitoutumiseen, eritoten affektiiviseen sitoutumiseen. o o T? m? n tutkimuksen johtop? at? ksiin kuuluu, ett? yritysten pit? si investoida resursseja sis? iseen a a a? o a a a strategiaviestint? an (ISCC), sill? se on ty? ntekij? iden suosima, se vastaa heid? n tarpeisiinsa ja a? a o o a se vaikuttaa heid? n affektiiviseen sitoutumiseensa. a Avainsanat: kansainv? linen yritysviestint? , sis? inen viestint? , sis? inen yritysviestint? , stratea a a a a a giaviestint? , viestinn? n v? lineet, viestinn? n v? lineiden ominaisuudet, media rikkaus, yritys straa a a a a tegia, ty? ntekij? n sitoutuminen o a II Contents 1 Introduction 1. 1 Research objectives and questions . . . . . . . . . . . . . . . . . . . . . 1. Terminology of this study . . . . . . . . . . . . . . . . . . . . . . . . . . 1. 3 Structure of the thesis . . . . . . . . . . . . . . . . . . . . . . . . . . . . Review of Literature 2. 1 Internal communication . . . . . . . . . . . . . . 2. 1. 1 Internal co mmunication matrix . . . . . . 2. 1. 2 Internal corporate communication . . . . 2. 2 Corporate strategy . . . . . . . . . . . . . . . . . 2. 2. 1 Strategy formation . . . . . . . . . . . . 2. 2. 2 Strategy implementation . . . . . . . . . 2. 3 Communication channels . . . . . . . . . . . . . 2. 3. 1 Media richness theory . . . . . . . . . . 2. . 2 Channel attributes . . . . . . . . . . . . 2. 4 Commitment . . . . . . . . . . . . . . . . . . . 2. 4. 1 Organisational Commitment . . . . . . . 2. 4. 2 Three-Component Model of Commitment 2. 5 Theoretical framework . . . . . . . . . . . . . . 1 3 6 8 9 9 13 15 18 19 23 30 32 41 43 46 50 55 61 61 62 63 64 66 66 72 80 83 2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Methodology 3. 1 Research design . . . . . . . . . . . . . . . . . . . . . . . 3. 1. 1 Exploratory and descriptive research purpose . . . 3. 1. 2 Quantitative and qualitative research strategy . . . 3. 1. 3 Case study method . . . . . . . . . . . . . . . . . 3. 2 Data collection and analysis . . . . . . . . . . . . . . . . 3. 2. 1 Background study, interview and survey techniques 3. 2. 2 Statistical data analysis . . . . . . . . . . . . . . . 3. 3 Reliability and validity of this study . . . . . . . . . . . . Findings and Discussion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 III 4. 1 4. 2 4. 3 4. 4 Description of the case company’s strategy and the internal communication channels . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4. 1. 1 Description of the company’s generic corporate strategy . . . . . 4. 1. 2 Description of the company’s internal com munication channels . Content . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4. 2. 1 Strategy knowledge . . . . . . . . . . . . . . . . . . . . . . . . . 4. 2. Employees’ ability to apply corporate strategy . . . . . . . . . . 4. 2. 3 The quantity of strategy information . . . . . . . . . . . . . . . . Channels . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4. 3. 1 Media richness . . . . . . . . . . . . . . . . . . . . . . . . . . . 4. 3. 2 Preference . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4. 3. 3 Information quality and channel accessibility . . . . . . . . . . . 4. 3. 4 Satisfaction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4. 3. 5 Channel comparisons . . . . . . . . . . . . . . . . . . . . . . . 4. 3. 6 ICC versus non-ICC . . . . . . . . . . . . . . . . . . . . . . . . 4. 3. 7 ICC channels ful? l the employee needs to varying extent . . . . . Commitment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4. 4. 1 Affective, normative and continuance commitment . . . . . . . . 4. 4. 2 Strategy knowledge against commitment . . . . . . . . . . . . . 4. 4. 3 ICC channels and commitment . . . . . . . . . . . . . . . . . . . 83 84 86 89 90 93 94 96 97 102 106 107 109 112 113 116 117 119 122 125 125 127 128 129 130 5 Conclusions 5. 1 Research summary . . . . . . . 5. 2 Results . . . . . . . . . . . . . 5. 3 Practical implications . . . . . . 5. 4 Limitations of the study . . . . . 5. 5 Suggestions for further research . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . IV List of Tables 1 2 3 4 5 6 7 8 9 10 11 Important terminology of this study . . . . . . . . . . . . . . . . . . . . Internal Communication Matrix (Welch & Jackson, 2007) . . . . . . . . Adjective-Pairs Used In Evaluating Communication Ch annels . . . . . Background material from case company . . . . . . . . . . . . . . . . . Interview data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . The stages of channel choice for the survey . . . . . . . . . . . . . . . . Case study tactics for Four Design Tests (Adapted from Yin (2009, p. 41)) 7 14 42 67 68 70 81 Selected channels and their dimension of internal communication . . . . . 89 The employee channel preference comparison . . . . . . . . . . . . . . . 103 The top three employee channel preferences in terms of media richness and internal communication dimension . . . . . . . . . . . . . . . . . . 105 The employees’ ranking of channels . . . . . . . . . . . . . . . . . . . . 109 V List of Figures 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 The Shannon-Weaver model of communication (Shannon & Weaver, 1949) Internal Corporate Communication (Welch & Jackson, 2007) . . . . . . . Types of Strategies (Mintzberg, 197 8) . . . . . . . . . . . . . . . . . . . Strategy Implementation, a link between planned and realizing strategy . Media Richness Hierarchy (Lengel & Daft, 1988) . . . . . . . . . . . . . Media Selection Framework (Lengel & Daft, 1988) . . . . . . . . . . . A Three-component Model of Organizational Commitment . . . . . . . . The Theoretical Framework . . . . . . . . . . . . . . . . . . . . . . . . . A box plot with annotations . . . . . . . . . . . . . . . . . . . . . . . . . A box plot with outlier . . . . . . . . . . . . . . . . . . . . . . . . . . . Scatter plot without and with jitter . . . . . . . . . . . . . . . . . . . . . Scatter chart with Trend . . . . . . . . . . . . . . . . . . . . . . . . . . . Scatter plot without and without outlier . . . . . . . . . . . . . . . . . . Removal of outliers . . . . . . . . . . . . . . . . . . . . . . . . . . . . The correlation between Affective, Normative and Continuance Commitment Scales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . The Theoretical Framework (Content) . . . . . . . . . . . . . . . . . The employees’ perception of their strategy knowledge . . . . . . . . Ability to apply strategy against knowledge of the strategy . . . . . . Having enough strategy information against knowledge of the strategy The Theoretical Framework (Media) . . . . . . . . . . . . . . . . . . Media richness attribute scores . . . . . . . . . . . . . . . . . . . . Richness and Richness Adjusted . . . . . . . . . . . . . . . . . . . . Channel preference ranking . . . . . . . . . . . . . . . . . . . . . . . Information quality and channel accessibility scores . . . . . . . . . . The employees’ channel satisfaction scores . . . . . . . . . . . . . . ICC and non-ICC channel attribute comparison . . . . . . . . . . . . The Theoretical Framework (Commitment) . . . . . . . . . . . . . . Overall ACS, NCS and CCS results . . . . . . . . . . . . . . . . . . Commitment scales against Strategy Knowledge . . . . . . . . . . . . Knowledge affect commitment . . . . . . . . . . . . . . . . . . . . VI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 16 20 25 34 38 51 56 74 75 76 77 79 80 82 90 91 93 95 96 97 99 102 106 108 112 116 117 120 121 31 32 ACS, Strategy Knowledge and Employees’ perspective . . . . . . . . . . 122 The employees’ ? rst channel preference type with respect to strategy knowledge and ACS . . . . . . . . . . . . . . . . . . . . . . . . . . . . 123 VII Chapter 1 Introduction In recent years, there has been a growing interest in internal communication in corporate communication research (Vercic, Vercic & Sriramesh, 2012).Internal communication can be described as any â€Å"communication with employees internally within the organization† (Cornelissen, 2011, p. 164). Not only does internal communication enable companies to have information and knowledge sharing between employees (D. Tourish & Hargie, 2004a) but it also satis? es and commits them (D. Tourish & Hargie, 2000), and gives them a voice to speak up (Morrison & Milliken, 2000). Internal communication is important, because it affects the bottom line of a company (Yates, 2006) and, quite simply, is a contributing factor to success (Argenti & Forman, 2002; D. Tourish & Hargie, 2004d).According to Welch and Jackson (2007), one of the recent internal communication theories is based on a stakeholder approach, where internal communication is divided into four interrelated dimensions according to identi? ed stakeholder groups: internal line manager communication, internal team peer communication, internal project peer communication and internal corporate communication. In their new approach to internal communication, Welch and Jackson (2007) concentrate on the fourth dimension, namely internal corporate communication. It is de? ned as â€Å"communication between an organisation’s strategic managers and its in1 ernal stakeholders, designed to promote commitment to the organisation, a sense of belonging to it, awareness of its changing environment and understanding of its evolving aims. † (Welch & Jackson, 2007, p. 193) The role of internal corporate communication is to convey corporate issues such as goals and objectives (Welch & Jackson, 2007). The internal corporate communication channels are mainly one-way channels, such as newsletters and the intranet. The aim of internal corporate communication is to reach four goals, which are belonging, commitment, awareness and understanding of the business environment.Welch and Jackson (2007) address speci? cally the formal and managed internal communication as opposed to the informal internal communication. Informal internal communication, also known as â€Å"grapevine†, includes the constant chat between people at work. The formal internal communication includes the managed company/work related communication. The new stakeholder approach to internal communication is important, beca use according to Welch and Jackson (2007), it broadens the previous approaches, which only looked at the employees as a single audience.The four internal communication dimensions give managers a tool to strategically communicate to different stakeholder groups within the company as well as to all employees at once. One of the corporate issues that internal communication conveys is strategy. Strategy has a multitude of de? nitions. Chandler (1962) created the basics for today’s typical strategy de? nition (Mintzberg, 1978; Mustonen, 2009), which is: â€Å"the determination of the basic long-term goals and objectives of an enterprise, and the adoption of courses of action and the allocation of resources necessary for carrying out these goals† (Chandler, 1962, p. 3) Corporate strategy is important, because it aids the company to reach its long-term object2 ives and, therefore, affects the company’s long-term wealth (Al-Ghamdi, Roy & Ahmed, 2007). After the corporat e strategy has been formulated, it needs to be implemented, hence communicated, to the employees. The better the employees understand, accept and embrace the corporate strategy, the more successful the strategy communication is (Aaltonen & Ik? valko, 2002). Understanding the strategy objectives and the signi? cance a of everyone’s contribution has an effect on the commitment and work motivation of the employees (H? ? l? inen & Maula, 2004). a aa In spite of the wealth of research into strategy and strategy communication, there has been a call for more research on internal communication for more than a decade. For example, Argenti (1996, p. 94) points out that â€Å"no other corporate communication subfunction offers more of an opportunity for genuinely sought after research than employee [= internal] communication†. Even today, internal communication still calls for more research (Vercic et al. , 2012; Welch & Jackson, 2007). Welch and Jackson (2007, p. 94) call for fu rther research on â€Å"internal stakeholders’ [employees] needs and preferences for communication content and media† to improve internal corporate communication. Since the internal corporate communication concept is new, there has been little if any research in a corporate strategy context. Furthermore, internal corporate communication and its ability to contribute to the four goals, namely belonging, commitment, awareness and understanding of the business environment, hasn’t been studied much either. 1. 1 Research objectives and questions This Master’s thesis has three purposes. The ? st purpose is to examine the employees’ needs and preferences of the company’s internal communication (IC) channels, speci? cally internal corporate communication (ICC) channels that convey the company’s corporate strategy. The second is to investigate the successfulness of the internal strategy communication (ISC), speci? cally internal strategy corpo rate communication (ISCC), regarding the employees’ perception of their strategy knowledge. The third is to research the relation between internal strategy communication (ISC), focusing on internal strategy corporate communication (ISCC), and the employee’s commitment.The terminology 3 used in this study is described in Section 1. 2. Even though this study focuses primarily on the internal corporate communication (ICC) dimension, the other three internal communication dimensions, namely internal line manager communication, internal team peer communication and internal project peer communication, as well as the informal communication (non-ICC), are also taken into account in this study. This is because the other three dimensions are interrelated with the ICC dimension (Welch & Jackson, 2007); and, because informal communication adds an often used channel.This study looks both at the general internal strategy communication (ISC), which includes all four formal internal c ommunication dimensions and informal internal communication, and at Welch and Jackson’s (2007) more speci? c internal corporate communication conveying strategy (ISCC). Hereinafter, the general internal strategy communication (ISC) with the focus on internal strategy corporate communication (ISCC) is referred to as ‘internal strategy (corporate) communication’.Since, this study requires in-depth knowledge about a company’s internal strategy communication (ISC), it was deemed best to focus only on one company instead of looking at multiple companies. Also, since internal strategy communication (ISC) is con? dential, the case company prefers to stay anonymous. The chosen case company for this study is a Finnish daughter company of an international corporation. The daughter company is spread around Finland and has circa 350 employees. More information on the case company and the single case study method is presented in Section 3. . 3. The purpose of this stud y is transformed into one main and ? ve sub research questions. All of these research questions relate to the case company. The questions are as follows: Main research question: How does internal strategy communication, speci? cally internal strategy corporate communication, meet the employees’ needs and relate to employee commitment? Sub research questions: 4 1. What are the employees’ internal strategy (corporate) communication channel preferences? 2. How do the channels meet the employees’ needs? 3.How much knowledge do the employees perceive to have regarding the corporate strategy gained through internal strategy (corporate) communication? 4. How committed are the employees? 5. What is the relation between their commitment and strategy knowledge gained through internal strategy (corporate) communication? The main research question studies how internal (corporate) communication conveying the corporate strategy meets the needs of the employees. Also, it studi es whether the communication relates to the employees’ commitment towards the company. The ? e sub research questions are studying this main research problem more thoroughly. The ? rst and second sub research questions aim to identify what the employees’ internal strategy (corporate) communication channel preferences are and how the channels meet the employees’ needs. Internal communication media include different kinds of communication channels. On the one hand, it includes two-way internal communication channels such as performance appraisals, and on the other hand, it includes one-way internal corporate communication channels, such as newsletters and the intranet. The channel related needs will be identi? d from the literature. The emphasis in the ? rst and second sub questions is on the employees’ viewpoint on the channels and their characteristics. The third sub research question studies how much knowledge the employees perceive to have regarding the corporate strategy. It is assumed that strategy knowledge is gained and understood via several different ways, one of them being internal strategy (corporate) communication. The needs of the employees for internal strategy (corporate) communication are to receive the message, understand it, and gain the required strategy knowledge.The employees’ level of strategy knowledge and their ability to use this knowledge in their everyday work will help to determine whether the internal strategy (corporate) communication is effective and successful. The fourth and ? fth sub research questions investigate the commitment level of the case 5 company employees, and the relation between their commitment and their strategy knowledge. As has been discussed earlier, ICC leads to four goals, which are commitment, belonging, awareness and understanding of the business environment. Due to the scope restrictions in this study, only the ommitment goal is researched. The organisational commitment theory will be used to analyse how committed the employees are to the company. The gained strategy knowledge will be seen as a result of internal strategy (corporate) communication. Therefore, the employees’ strategy knowledge acts as a middleman in determining the relation between internal strategy corporate communication and the employees’ commitment. This Master’s thesis is well positioned in the research ? eld of International Business Communication, because this study is set in an international business setting researching communication.The Finnish case company is a subsidiary of a multinational company, with subsidiaries all over the world. There is close co-operation between the parent and subsidiary companies, providing an international setting for the business. This study explores internal strategy (corporate) communication in the ? eld of business. The speci? c interest is in the case company’s corporate strategy, how this company communicates t he strategy to its employees, how the employees perceive the communication and whether the communication relates to their organisational commitment. 1. 2Terminology of this study Since the ‘internal communication’, ‘internal corporate communication’ and ‘internal strategy corporate communication’ related concepts and terminology used in this study are very similar to each other, there is the potential for misunderstandings. In order to increase clarity of this study, a summary of the key terminology is provided. The terminology, the abbreviations and their descriptions are presented in Table 1. As can be seen in Table 1, the key terminology used in this study consists of variations about ‘internal communication’ and ‘strategy’.In each chapter, the ? rst time a term is mentioned, it is spelled out entirely with the abbreviation in brackets as a reminder. After 6 Table 1: Important terminology of this study Abbr. IC Desc ription Terminology Internal communication Internal corporate communication ICC Formal non-ICC Internal line manager communication Internal project peer communication Internal team peer communication Informal Small talk, corridor chats ISC Overall internal communication happening in a company. Could be both one-way or two-way communication.Includes all four formal internal communication dimensions and informal communication Predominantly one-way communication between an organisation’s strategic managers and its employees on corporate issues Other internal communication that is not ICC. It includes most two-way communication, formal and informal, on work related issues between all the employees (line manager to subordinate, employee to employee, project peer to project peer, team peer to team peer) of the company 7 ISCC Internal strategy communication Internal strategy corporate communicationFormal Internal communication conveying strategy information in a company. Could be bo th one-way or two-way communication. Includes all four formal internal communication dimensions and informal communication Predominantly one-way communication on precisely the corporate strategy conveyed from the strategic managers to all the employees more or less simultaneously Internal strategy line manager communication Internal strategy project peer communication Internal strategy team peer communication Informal Strategy small talk, corridor chatsOther internal communication on strategy that is not ISCC. It includes non-ISCC most two-way communication, formal or informal, on strategy between all the employees of the company that the abbreviation is usually used. However, in selected places, like Section 2. 1 on internal communication, the term ‘internal communication’ is spelled out instead of using the abbreviation IC in order to make the difference towards ICC more prominent. 1. 3 Structure of the thesis The four main sections in this Master’s thesis are the literature review, the methodology, the ? dings and discussion, and the conclusions. The literature review presents the most relevant literature for this study, including literature on internal communication, strategy, internal communication channels and commitment. The ? nal section of the literature review explains the theoretical framework of this study. The methodology chapter presents the research design, methods and data, and reliability of the study. The ? ndings and discussion chapter explains ? ndings on the internal strategy (corporate) communication channels, employee preferences and need ful? ment, employees’ perception of their strategy knowledge, and employees’ overall organisational commitment and its relation to the gained strategy knowledge. All of the ? ndings are discussed throughout this chapter. Finally, the conclusion chapter reviews the research summary, explains the practical implications of this research, presents the limitations of the stu dy, and proposes suggestions for further research. 8 Chapter 2 Review of Literature This chapter will review literature that is relevant to this Master’s thesis. All of the sections in this chapter ? st review more general literature on the topic at hand and then dive into the more speci? c theory or model that is of relevance to this study. The ? rst section presents research related to internal communication in general and, more speci? cally, to the internal communication matrix and the internal corporate communication (ICC) concept. The second section addresses the formulation and implementation of strategy. The third section highlights communication channels, in general, and then more speci? cally focuses on the media richness theory and communication channel attributes.The fourth section elaborates on commitment, organisational commitment and the threecomponent model of commitment. The last section presents the theoretical framework of this study. 2. 1 Internal communica tion The word communication is based on the Latin words â€Å"communis† and â€Å"communicare† (Wiio, 1977). â€Å"Communis† means sharing in common and â€Å"communicare† means to make common, hence communication is something that is being done together (Wiio, 9 1977). Wiio (1970) de? nes communication simply as the exchange of information between the sender and the receiver.One of the earliest ways to describe communication is the Shannon-Weaver model of communication, which includes more elements than just the sender and the receiver (Shannon & Weaver, 1949). This model is presented in Figure 1. Transmitter Information message (Encoder) Source signal Channel Noise Source received signal Receiver (Decoder) message Destination Figure 1: The Shannon-Weaver model of communication (Shannon & Weaver, 1949) In Figure 1 the sender encodes a message, transmits it via a channel to the receiver who decodes the message.Along the way there is noise, which refers to any disturbance that could affect the reception of the message (Shannon & Weaver, 1949). What makes this communication successful, according to Al-Ghamdi et al. (2007), is that the information transferred from the sender to the receiver is understood by the receiver. For a long time now, it has been recognised that the Shannon-Weaver model of communication is outdated because it cannot fully grasp the complex process of human communication, nevertheless, it is one of the best known models (Bowman & Targowski, 1987).It is important to note that communication can be both internal and external (Cornelissen, 2011). Traditionally it was easy to distinguish between the internal communication between the employees in a company and the external communication to, for instance, customers. Nowadays, however, with the arrival of technology and new communication tools (e-mail, intranet, videos, online newsletters) the borders between internal and external communication have become fuzzy (Cornel issen, 2011). For the purpose of this study, it is assumed that internal communication can exist as its own concept separate from external communication.This study will only focus on the internal aspects of communication. Internal communication is important because it helps to share information and know10 ledge with everyone at the company (D. Tourish & Hargie, 2004a). It informs (Smith, 2008), satis? es and commits the employees (D. Tourish & Hargie, 2000), as well as, engages them (Kress, 2005) and gives them a voice to speak up (Morrison & Milliken, 2000). Especially in today’s rapidly changing business world, with all the downsizing, outsourcing and restructuring, internal communication is important (Vercic et al. 2012). It has emerged as a critical function, because organisational leaders need better management skills in regards to employees (Vercic et al. , 2012). Welch and Jackson (2007) argue that internal communication, speci? cally ICC, explained in Subsection 2. 1. 2, leads to commitment, and commitment leads to better performance (Meyer & Allen, 1991) and, therefore, internal communication is crucial for business success. It is the key to good management (Jay, 2005) and it produces better results (Smith, 2008).Internal communication affects the bottom line of a company, by decreasing employee turnover and increasing market premiums, shareholder returns and employee engagement (Yates, 2006), therefore, leading to success (Argenti & Forman, 2002; D. Tourish & Hargie, 2004d). The growing importance of internal communication is visible in many initiatives, for instance, the setting up of the Institute of internal communication in the UK, with the aim of understanding and studying the ? eld (Vercic et al. , 2012). Already in the 6th century St.Benedict said: â€Å"Smaller organisational decisions should be taken by senior individuals, but large ones should be decided as a group. Everyone’s voice must be heard to avoid murmurs and back-bit ing† (Smith, 2008, p. 10), which indicates that internal communication has existed for a long time and it is not only a phenomenon of today’s business world (Smith, 2008). Although the actual practice of internal communication has probably existed for quite some time, the concept itself is relatively new, having started in the US and spread from there to Europe (Vercic et al. , 2012) in the 20th century (Clutterbuck, 1997; Smith, 2008).Even though internal communication has been studied directly or indirectly by many researchers such as Argenti (1996); J. Grunig and Hunt (1984); Jefkins (1988); Kalla (2005); Quirke (2000); Smith (2008); Stone (1995); D. Tourish and Hargie (2004b); Wiio (1970); Wright (1995); Yates (2006), there has been a considerable gap in the academic research and understanding of internal communication (Welch & Jackson, 2007). This is highlighted with the following quote. â€Å"no other corporate communication subfunction offers more of an opportun ity for genuinely sought after research than employee [= internal] communic11 ation† (Argenti, 1996, p. 4) It is dif? cult to de? ne internal communication because it has several, often interchangeably used, synonyms such as change management (Smith, 2008), employee communication (Argenti, 1996; Smidts, Pruyn & Van Riel, 2001), employee relations (Argenti, 1996; J. Grunig & Hunt, 1984; Quirke, 2000), integrated internal communications (Kalla, 2005), internal public relations (Jefkins, 1988; Wright, 1995), internal relations (J. Grunig & Hunt, 1984), industrial relations (Smith, 2008), reputation management (Smith, 2008), staff communication (Stone, 1995), staff communications (D. Tourish & Hargie, 2004b) and transformation (Smith, 2008).These synonyms add to the complexity of de? ning internal communication. The term internal communication has been chosen for this study due to the interest in Welch and Jackson’s (2007) ICC concept; for details see Subsection 2. 1. 2. In addition, the term internal communication is preferred by corporate communication theorists such as Van Riel (1995) and J. Foreman and Argenti (2005). There have been very few useful and appropriate de? nitions of internal communication. De? nitions have either been very simple, for example â€Å"communication with employees internally within the organization† (Cornelissen, 2011, p. 64), or describing something else entirely. For example, a very widely used de? nition of internal communication is that of Frank and Brownell (1989), which more accurately seems to be a de? nition of organisational communication instead of internal communication (Welch & Jackson, 2007). â€Å"the communications transactions between individuals and/or groups at various levels and in different areas of specialisation that are intended to design and redesign organisations, to implement designs, and to co-ordinate day-today activities† (Frank & Brownell, 1989, p. -6) Appropriately, Welch and Jackson (2007) addressed this gap in the academic research and understanding of internal communication and rede? ned internal communication. Welch and Jackson’s (2007) de? nition is adopted for this study, because of the interest in ICC 12 speci? cally. The de? nition is presented below. â€Å"the strategic management of interactions and relationships between stakeholders within organisations across a number of interrelated dimensions including, internal line manager communication, internal team peer communication, internal project peer communication and internal corporate communication† (Welch & Jackson, 2007, p. 84) This section continues by explaining Welch and Jackson’s (2007) internal communication matrix with its four formal internal communication dimensions in Subsection 2. 1. 1. Then, Subsection 2. 1. 2 de? nes the internal corporate communication concept and its four goals (Welch & Jackson, 2007). 2. 1. 1 Internal communication matrix The internal commu nication matrix created by Welch and Jackson (2007) consists of four formal internal communication dimensions, which are the earlier mentioned internal corporate communication (ICC), internal line manager communication, internal team peer communication and internal project peer communication.The internal communication matrix helps to separate the ICC dimension from the other internal communication dimensions. Welch and Jackson (2007) take a stakeholder approach to internal communication. This is done in order to address the criticism and recent calls for research. L’Etang (2005, p. 522) criticises that â€Å"employees are too often treated as a single public† with respect to internal communication in a company. In addition, Forman and Argenti (2005) call for more research on employees as the target audience of internal communication.Welch and Jackson (2007) address these issues by differentiating stakeholder groups at the company, while at the same time still focusing on communication that reaches all the employees. Hence, Welch and Jackson (2007) take a stakeholder approach to internal communication. 13 According to Freeman (1984, p. 25), a stakeholder is: â€Å"any group or individual who can affect or is affected by the achievement of the ? rm’s objectives†. Stakeholder theory, together with internal communication, add to the identi? ation of participants that form stakeholder groups at different organisational levels: all employees, strategic management, day-to-day management, work teams and project teams (Welch & Jackson, 2007). This implies the earlier mentioned four interrelated dimensions of internal communication (Welch & Jackson, 2007). These four internal communication dimensions in a management context form the internal communication matrix, which is visible in Table 2. Table 2: Internal Communication Matrix (Welch & Jackson, 2007) Dimension 1. Internal line management communication 2.Internal team peer communication 3. Internal project peer communication 4. Internal corporate communication Level Line managers/ supervisors Team colleagues Project group colleagues Strategic managers/ top management Direction Predominantly two-way Two-way Two-way Predominantly one-way Participants Line managersemployees Employeeemployee Employeeemployee Strategic managers-all employees Content Employees’ roles Personal impact, e. g. appraisal discussions, team brie? ngs Team information, e. g. team task discussions Project information, e. g. project issues Organisational/ corporate issues, e. . goals, objectives, new developments, activities and achievements As Table 2 shows, the four dimensions of internal communication are followed by the organisational level, the direction, participants and content of the internal communication, respectively. The level, direction, participants and content of the internal communication differ according to the internal stakeholder group in question. The ? rst dimension, inter nal line manager communication, is between the line managers and the employees of a company at the line manager/supervisor level.This communication is mainly two-way, between superior and subordinate with the content being, for instance, about employee roles (Welch & Jackson, 2007). The second dimension, internal team peer communication, is two-way communication between team members, employee to employee, with the content being team information (Welch & Jackson, 2007). The third dimension, internal project peer communication, is two-way communication between project peers, employee to employee, with the content being project informa14 tion.The difference here between a team and a project is that teams are work teams in departments and divisions while projects have a wider scope with dispersed teams (Welch & Jackson, 2007). The fourth dimension, ICC, is strategic one way communication from the strategic managers/top management of the company to all employees. This communication deals with corporate issues such as goals, objectives and achievements (Welch & Jackson, 2007). Internal line, team peer and project peer communication have been considerably researched by J. Grunig et al. (1992).Therefore, the focus of this study will be on ICC, which has been largely ignored to date. 2. 1. 2 Internal corporate communication The internal corporate communication (ICC) concept developed by Welch and Jackson (2007) is communication between the strategic top of the company and the rest of the company. It focuses on all the employees and, therefore, ? lls an existing void in research (Forman & Argenti, 2005). Internal corporate communication is predominantly oneway and includes issues such as company goals and objectives. The concept of ICC is presented in Figure 2, with the de? ition of ICC being: â€Å"communication between an organisation’s strategic managers and its internal stakeholders, designed to promote commitment to the organisation, a sense of belonging to it, awareness of its changing environment and understanding of its evolving aims† (Welch & Jackson, 2007, p. 186) Figure 2 shows that the strategic managers, who are situated in the circle in the middle of Figure 2, send corporate messages, shown as arrows in Figure 2, to all the company employees, who are situated in the circle depicting internal environment.Figure 2 also points out that internal corporate communication, where the strategic managers are sending corporate messages to the employees, leads to four goals, which are visible in the thick one-way arrows: commitment, awareness, belonging and understanding. In addition, there are four smaller double headed arrows between the internal environment and the external micro environment. These arrows imply two-way communication, which ex15 External MacroEnvironment Employees Commitment External MicroEnvironment Corporate Messages Understanding Strategic managers Awareness Belonging EmployeesInternal Environment Figure 2: In ternal Corporate Communication (Welch & Jackson, 2007) ists in the other three internal communication dimensions: internal manager communication, internal team peer communication and internal project peer communication. Finally, there is also an external macro environment in Figure 2. The double headed arrows in Figure 2 show that even though the main messages are predominantly one way, the strategic managers are still getting feedback and information from their employees in other ways, for instance, through internal team peer communication (Welch & Jackson, 2007).Welch and Jackson (2007) note that the one-wayness of the internal corporate communication concept can be criticised; however, it would be unrealistic to assume that the company could have face-to-face discussion with every single employee on every issue at hand. Therefore, it is important that the messages sent from the top are consistent and this could be done with mediated means of communication (e. g. external news rel ease, corporate television advertisement, corporate web site, internal newsletter).Internal mediated communication can be considered symmetrical: â€Å"if 16 its content meets the employees’ need to know rather than the management’s need to tell† (L. Grunig, Grunig & Dozier, 2002, p. 487). The channels of ICC are a focus in this study, which is to answer the call for further research highlighted in the following quote. â€Å"Research into employee preferences for channel and content of internal corporate communication is required to ensure it meets employees’ needs† (Welch & Jackson, 2007, p. 87) The aforementioned goals of the ICC concept are to increase commitment of the employees to the organisation, develop their awareness of the environmental change, increase their belonging to the company and develop their understanding of the changing objectives. Out of these four goals the commitment goal is of speci? c interest to this study. Commitment is like a positive attitude among employees (De Ridder, 2004; Meyer & Allen, 1997; Mowday, Porter & Steers, 1982) and a degree of loyalty towards an organisation (Welch & Jackson, 2007).It is de? ned as â€Å"the relative strength of an individual’s identi? cation with, and involvement in, a particular organisation† (Mowday, Steers & Porter, 1979, p. 226). Meyer and Allen (1997) identify three types of workplace commitment, namely affective, continuance and normative. Since the concept of commitment and Meyer and Allen’s (1991) three types of commitment are relevant for this Master’s thesis, they will be further reviewed in Section 2. 4. Belonging is described by Cornelissen (2004, p. 8) as â€Å"a ‘we’ feeling [–] allowing people to identify with their organizations†. Internal communication has an effect on this degree of identi? cation (Smidts et al. , 2001, p. 1052). The need to belong is a strong motivator for people (Baumeist er & Leary, 1995). Therefore, it has to be remembered that organisations could use a persuasive strategy to in? uence the employees (Cheney, 1983) or even use internal communication as a tool to try to manipulate employees (Moloney, 2000). Due to this Welch and Jackson (2007) point out that ICC has an ethical aspect.It is important for the employees to be aware of the environmental change, and understand how it impacts the organisation (Welch & Jackson, 2007), because the organisational environment is dynamic. This dynamic environment has three levels, namely macro, micro 17 and internal (Palmer & Hartley, 2002), which are also shown in Figure 2. These environments are subject to change, and change in the business world has been substantial in the past years for instance due to technology (Cornelissen, 2004).Due to these environmental changes and the implications they could mean, it is vital for the employees to be aware and understand the change (Welch & Jackson, 2007). In addition , to just plainly communicating the current situation of the organisation to the employees, the organisation should even communicate about the external opportunities and threats of the company. Effective internal corporate communication should enable employees to understand the constant changes the company is going through (Welch & Jackson, 2007), thus reducing employees’ uncertainty. In sum, ICC is of speci? interest in this study, because it hasn’t yet been extensively researched. Internal communication is important for companies, because it contributes to their success (Argenti & Forman, 2002; D. Tourish & Hargie, 2004d). When a stakeholder approach is taken, internal communication can be divided into four interrelated dimensions (Welch & Jackson, 2007). These dimensions together form the internal communication matrix (Welch & Jackson, 2007). Out of these four dimensions ICC is the strategic top addressing all the employees simultaneously about the company goals and objectives (Welch & Jackson, 2007).The goals of the ICC include giving the employees a feeling of belonging and commitment, as well as raising the employees’ awareness and understanding of the company’s changing environment (Welch & Jackson, 2007). 2. 2 Corporate strategy Corporate strategy is important, because it aids the company to reach its long-term objectives and, therefore, affects the company’s long-term wealth (Al-Ghamdi et al. , 2007). Understanding these objectives and the signi? cance of everyone’s contribution has an effect on the commitment and work motivation of the employees (H? m? l? nen & Maula, 2004), a aa which is a contributing factor to an effective company (Koch, Radvansk? & Sklen? r, y a 2011). 18 The origin of the word strategy comes from the Greek word â€Å"strategos†, â€Å"a general† (Bracker, 1980, p. 219), referring to skills of warfare (Cummings, 1993; Lahti, 2008). Furthermore, the Greek verb â€Å"stratego † stands for †plan[ning] the destruction of one’s enemies through effective use of resources† (Bracker, 1980, p. 219). The word strategy was originally linked to war and politics, and only after World War II was there a need to link the word to business (Bracker, 1980).The ? rst ones to connect the strategy concept to business were Von Neumann and Morgenstern with their game theory (Bracker, 1980), where strategy is the set of rules that players follow (Mintzberg, 1978). Chandler (1962) created the basics for today’s typical strategy de? nition (Mintzberg, 1978; Mustonen, 2009): †the determination of the basic long-term goals and objectives of an enterprise, and the adoption of courses of action and the allocation of resources necessary for carrying out these goals† (Chandler, 1962, p. 13) Bracker (1980, p. 221) sums up many of the strategy de? itions to: â€Å"entails the analysis of internal and external environments of a ? rm to maximi ze the utilization of resources in relation to objectives†. Strategy quite simply put is a †plan† (Mintzberg, 1978, p. 935). This section continues by explaining the strategy formation with Mintzberg’s (1978) theory and a brief review on vision and mission related research in Subsection 2. 2. 1. Then, the strategy implementation is explained in Subsection 2. 2. 2. Issues covered include the importance of the implementation process, the de? nition, Aaltonen and Ik? alko’s (2002) a theory, the importance of managers in the process, some practical issues and the dif? culties of strategy implementation. Finally, the subtle difference between internal strategy communication (ISC) and internal strategy corporate communication (ISCC) is discussed. 2. 2. 1 Strategy formation The strategy process starts with the company’s corporate strategy formation. Mintzberg’s (1978) theory is one of the many theories that explains the theoretical strategy for mation. 19 A more practical view of strategy formation is found in research on vision and mission statements. Mintzberg’s (1978) theoryMintzberg (1978) developed a strategy formation theory, where there are two kinds of strategies, the intended and the realised. According to Mintzberg (1978), in the mainly theoretical strategy formation research, the majority of strategy de? nitions have one thing in common: they are a deliberate set of guidelines that determine future decisions. This type of a strategy is called an intended strategy, and it has the following three characteristics (Mintzberg, 1978). First, it is explicit. Second, it is created purposefully and consciously; and third, it is made in advance to help decision-making.Opposite to the intended strategy is the realised strategy, which is the actual strategy that is put into action. In order to expand the strategy formation research, Mintzberg (1978, p. 935) de? nes strategy as â€Å"a pattern in a stream of decision s†. He then claims that these two kinds of strategies, intended and realised, can be combined in three different ways, resulting in ? ve types of strategies, namely the intended, unrealised, deliberate, emergent and realised. These ? ve types of strategies and their relations are presented in Figure 3. Intended Strategy Unrealized StrategyDeliberate Strategy Realized Strategy Emergent Strategy Figure 3: Types of Strategies (Mintzberg, 1978) As can be seen in Figure 3, the intended strategy is to the left implying a starting point, and the realised strategy is to the right implying an end result. Mintzberg (1978) reasons that the intended and the realised strategy, at least theoretically, can be combined in the following three ways. First, intended strategies that get realised without anything left 20 out or added are called deliberate strategies. Second, intended strategies that do not get realised are called unrealised strategies.This could be caused by issues such as unreali stic expectations. Third, unintended strategies that get realised are called emergent strategies. These could develop over time, unintended, out of a pattern of continuous decisional behaviour. Mintzberg and Waters (1985) suggest that for a strategy to realise itself exactly as it was planned, three conditions need to be met. First, the strategy needs to be planned in detail, in a way that it can be communicated clearly. Second, everyone in the company needs to know it. Third, the strategy implementation is not in? uenced from outside of the company (Mintzberg & Waters, 1985).At least two out of these three conditions need communication, which emphasizes the role that communication plays in the strategy process, especially in the implementation, which is presented in Subsection 2. 2. 2. Vision and mission Vision and mission have been recognised as a part of the more practical view on the strategy formulation process for all types of organisations (Darbi, 2010; David, 1989). However, David (1989) argues that the strategy formulation process consists of not only the creation of the vision and mission statement, but also of the SWOT-analysis (strengths, weaknesses, opportunities and threats) and the identi? ation of the long-term objectives, to name a few. H? m? l? inen and Maula (2004) point out that it is common practice that a aa companies de? ne at least vision, mission, strategy (a more limited concept, not to be confused with the main corporate strategy) and value statements during their strategy process. These four components could be seen as the most central operational guidelines of a company (H? m? l? inen & Maula, 2004). a aa Vision and mission statements are important, because they in? uence strategy and organisational performance (Darbi, 2010).Vision and mission statements give direction and clarity to the employees; and create a common sense of purpose (Campbell, 1997; Ireland & Hirc, 1992; Klemm, Sanderson & Luffman, 1991; Matejka, Kurke & Gregory, 1993; Mullane, 2002). In addition, these statements also motivate (Ireland & Hirc, 21 1992), shape behaviours (Collins & Porras, 1991), develop commitment (Klemm et al. , 1991) and ? nally in? uence employee performance positively (Mullane, 2002). Vision describes the desired future state of a company (Darbi, 2010; H? m? l? inen & a aa Maula, 2004).The content and length of this description may differ (Darbi, 2010). In addition, G. Johnson, Scholes and Whittington (2008) argue that the vision should show how the company produces value for its stakeholders. A vision gives strategic direction to a company and, furthermore, is the foundation for the mission and other related goals (Darbi, 2010). â€Å"Vision statements are supposed to be challenging and ambitious yet workable enough to evoke employees’ ingenuity as far as its realisation is concerned† (Darbi, 2010, p. 96) A mission is the company’s current purpose (Darbi, 2010; H? m? l? inen & Maula, 2004). aa It answers the question: â€Å"what is our business? † (David, 2009, p. 85), and expresses the corporate strategy in terms of scope and value creation (David, 2009). The mission should convey the company’s strategic direction to the stakeholders (Bartkus, Glassman & McAfee, 2004). Hence the company should identify the most important stakeholders in their mission statement and assure that their needs are met (Mullane, 2002). The mission should speci? cally correspond to the values and expectations of the stakeholders (Darbi, 2010). The last two corporate strategy components presented are values and strategy.Values refer to the company embraced principles (H? m? l? inen & Maula, 2004). Strategy shows a aa how the company is going to achieve its vision and mission (H? m? l? inen & Maula, 2004). a aa This type of strategy is a more limited concept in the whole big corporate strategy process, and its purpose seems to be to show a practical way to reach the goals. It seems to b e rather confusing to have two separate concepts named the same, which de? nitely can be seen as a problem in the strategy implementation phase. This could potentially be solved by renaming the more limited strategy concept as something else.However, the word strategy has also many other meanings (Jones, 2008), and it has become a synonym for 22 different words. For instance, strategy could refer to a plan, a position, a purpose or a long term view (Jones, 2008) and in the adjective form of â€Å"strategic† even important or signi? cant (Alvesson, 2002). There is some criticism in regards to the usefulness and bene? ts of these vision and mission statements (Simpson, 1994). In terms of the content, for instance Simpson (1994) and Goett (1997) note that the majority of these vision and mission statements sound very general and are â€Å"rarely useful† (Goett, 1997, p. ). Hussey (1998) notes that there are semantic problems with vision and mission, therefore what someone thinks of as a vision, another one would say is a mission. Jones (2008) points out that the terms vision and mission have as many de? nitions as people want to give them and they are very overused. Collins and Porras (1999) go a step further and indicate that vision is one of the most overused words in the English language; it is also the least understood. In addition to the criticism against the content, there is also criticism against the process of formulating the vision and mission.Mullane (2002) noted that it is not really the content itself but rather the process of formulating the vision and mission, and how they are then implemented. These statements are seen as top management’s compulsory work that will inevitably end in the employees’ desk drawers or walls, forgotten. So, are the vision and mission statements useful after all? Well, the literature that supports the usefulness and relevance does outweigh the opposite literature (Darbi, 2010), implying that th e vision and mission statements are useful.However, the problem of not everyone knowing and understanding the vision and mission statements remains, and should be addressed with a well thought-out strategy implementation, which takes this into consideration. 2. 2. 2 Strategy implementation It is not enough if only the top management knows about the corporate strategy; it also needs the employees embracing the parts of the strategy that affect their work (H? m? l? inen a aa & Maula, 2004). Therefore, a successful strategy implementation is vital for any com23 pany (Aaltonen & Ik? alko, 2002). Strategy communication, being a major part of a strategy implementation, is important, because it is essential to operational ef? ciency of a company (Kagan, 2004; Roy, 2001). The more successful the strategy communication (Aaltonen & Ik? valko, 2002), the better the employees understand, accept and a embrace the corporate strategy and, hence, the more successful the strategy implementation. H? m? l? inen and Maula (2004) concluded from Juholin’s (1999) work that strategy a aa communication also increases work satisfaction.Strategy communication does not only affect culture, general well-being and performance, but when it is missing, there might be moral problems and weaker performance (Kazoleas & Wright, 2001). In H? m? l? inen and Maula’s (2004) viewpoint strategy implementation means those cona aa crete choices and decisions that employees do everyday at work. Noble (1999, p. 120) de? nes strategy implementation â€Å"as the communication, interpretation, adoption, and enactment of strategic plans†. Communicating strategy to the employees is a central part of strategy implementation (Alexander, 1985; Noble, 1999; Roy, 2001).Strategy communication, as part of the strategy implementation process, is both written and oral communication about the corporate strategy. It is usually communicated in a top-down direction (Aaltonen & Ik? valko, 2002). The com munication is about the responsibilita ies and tasks the employees need to know so that they can ful? l the corporate strategy (Alexander, 1991). Naturally, a strategy might need to be communicated to other stakeholder groups as well, such as customers, suppliers, partners, analysts, media, authorities, local community, NGO’s and competitors (H? m? l? inen & Maula, 2004).Steckel (2000) even points out a aa that companies commonly communicate the strategy to partners and customers and forget the employees. However, in this study the emphasis is put on internal strategy corporate communication (ISCC) and, therefore, the only receivers considered are the employees of a company. Aaltonen and Ik? valko (2002) developed a strategy implementation theory based on earlier a research (Mintzberg, 1978; Noble, 1999; Pettigrew, 1987). They adopted the strategy formation theory from Mintzberg (1978) and the strategy implementation components from Noble (1999).Aaltonen and Ik? valko’ s (2002) strategy implementation theory is a presented in Figure 4. 24 vision planned strategy Strategy implementation: communication interpretation and adoption actions realizing strategy Figure 4: Strategy Implementation as a link between

Friday, September 27, 2019

LA SUITE EAST PLC EXTRACTS FROM THE CHIEF EXECUTIVE'S CIRCULAR Assignment

LA SUITE EAST PLC EXTRACTS FROM THE CHIEF EXECUTIVE'S CIRCULAR - Assignment Example This means that the company uses more in production and other expenses to increase the sales, thus reducing the profit, which undermines the company’s performance. The project being started by the company has not been well planned for, which means that the money being spent on the project may lead to the downfall of the company. While planning for the building to be constructed, the company did not consider that there will be depreciation of the building with time. There is no improvement in the financial performance of the company because the increase in sales has increased the cost, so the project will not be the best idea. The difficulties of the company are tackled in various ways. First the company should consider ways of reducing the cost to raise the profits and minimize losses. The other solution to the company’s poor performance is to plan better for upcoming projects, considering all facts and risks, as well as future plans. The current project should not be carried out since it will lead to very serious

Thursday, September 26, 2019

The Future of Nursing, Leading Change, Advancing Health Essay

The Future of Nursing, Leading Change, Advancing Health - Essay Example Nursing as a healthcare profession is  highly  dynamic. This paper will discuss the impact that the 2010 IOM report had on the future of nursing, leading change and advancing health (Fitzpatrick, 2010). The 2010 IOM report  was formulated  by the Institute of Medicine (IOM) which is an interdisciplinary advisory  authority  that addresses matters pertaining to the health of the nation. This  body  was established  in 1970 by a charter of the National Academy of Sciences. The body serves a broad  spectrum  of stakeholders who  include  health professionals, the private sector, policy makers and the  public. In 2008, IOM in collaboration with the Robert Wood Johnson Foundation (RWJF) came up with a policy document that suggested various changes to the nursing profession. This report suggested the broadest overhaul in healthcare  provision  since 1965. This report opened with four  main  messages and closed with recommendations most of which  will b e discussed  in the subsequent sections of the paper (WHO, 2010). Key messages of the report The report dubbed â€Å"The Future of Nursing: Leading Change, Advancing Health† contained four key messages.  These included: 1. The nurses’  practice  should be to the full extent of their training and education. 2. They should  attain  higher levels of education and training through an improved education system that promotes  flawless  academic  succession 3. Nurses should fully partner with physicians and other healthcare practitioners, in  re scheming  U.S. healthcare services. 4. Effectual  personnel  planning and policy making necessitate enhanced data  compilation  and an improved information infrastructure Key Message 1 This  message  that proposed that nurses should practice to the full extent of their training had two crucial subcategories. The first subcategory addresses the  scope  of the nurses’ practice while the secon d discusses their residency program. Subcategory 1: Scope of Practice Neuroscience nurses must be able to carry out their duties to the  fullness  of their training and education training despite their posting whether bedside nurses or advanced practitioners in the community (IOM, 2010).  For this cause, the American Association of Neuroscience Nurses (AANN)  tactical  plan commissioned a task force to  revise  its 2002 scope and standards  article. There is a need to  incorporate  the  extent  of  practice  for advanced practice registered nurses (APRNs) with those of bedside nurses to enhance the  brilliance  in the neurosciences (IOM, 2010). Subcategory 2: Nurses’ residency Programs This subcategory addresses  matters  pertaining to nurses’ transition from school to  real  practice. At this time, there is a  requirement  to put into practice a multilevel residency curriculum to  supervise  admission  into neuroscienc e nursing and throughout transitions to ranks of greater oversight (IOM, 2010). Key Message 2 The  second  main  message  of the IOM Future of Nursing  report  proposed that nurses should  attain  higher levels of education and training via an enhanced  educational  curriculum that endorses seamless academic  progression  (IOM, 2010). As an  ongoing  education  contributor, AANN encourages the  training  of neuroscience nurses. It is also  crucial  that AANN reflect on supporting options comprising

Professional Practice Essay Example | Topics and Well Written Essays - 250 words

Professional Practice - Essay Example urse-led clinics which have provided opportunities to adjust patient care plans in meeting current needs and reducing the worsening of health issues (Schraeder, et.al., 2008). Nurse led clinics also assist in the collaboration process with physicians, helping identify roles, scope of practice and accepted communication avenues. They also help ensure timely and efficient communication about the patient’s status between the patient and the physician (Schraeder, et.al., 2008). Through follow-up contacts with the nurses in the nurse-led clinics, nurses help provide support for the patients in handling and understanding their condition (Rydeman and Tornkvist, 2005). Post-discharge support is an important aspect of chronic patient care because it reduces their admissions and improves their health outcomes. Nurse-led clinics are also important in managing chronic illnesses in the sense that they assist in the self-management of chronic diseases. They help provide support for the pati ents, as well as emotional bonds which provide patient compliance with the treatment processes (Furler, et.al., 2008). Patients discuss how they are able to establish a semblance of control over their condition with the support of health professionals, in the case of nurse-led clinics, the nurses are able to provide support for these chronically ill patients within their community and even their home setting. In effect, these clinics secure quality, consistent, and constant patient care for the chronically ill. D. (2008). The emotional context of self-management in chronic illness: A qualitative study of the role of health professional support in the self-management of type 2 diabetes. BMC Health Services Research, volume 8

Wednesday, September 25, 2019

Internet commerce Essay Example | Topics and Well Written Essays - 1000 words

Internet commerce - Essay Example The orders are taken in seconds and customers want the overnight fulfilment of the order. The new concept of just-in-time ordering impacts the whole supply chain starting with the end customer through the manufactures and suppliers. Because the number of orders varies every day, there is an opportunity that one supplier might wrongly predict the demand and run out of one of the components. The lack of some part leads to the break down of the whole system. Unfortunately, most of the companies heavily advertise their products and do not realize that the component shortage leads to the loss of existing and potential customers because they are not able to satisfy the demand they had stoked. The shortage issue is especially critical for the popular products. Taking into account the example of PlayStation2 many of the potential customers were willing to buy the product but could not find it. As the result, they have switched to other brands. As the study has proved, one week delay in delivery leads to 5 percent probability of order cancellation. It is especially important for the large companies to retain customers because the struggle for market share is very intense. ... Importance of manufacturer/supplier communication In order to solve the above problems it is vital to get wired tightly with the suppliers, thus the suppliers should at least know what the manufacturer knows. For example, if the demand in the last two days has increased significantly, it is a good idea to contact the supplier and share this information. If such communication and information sharing occurs regularly, the suppliers are able to get ready for unexpected demand growth better. The close communication helps to deal with the demand decreases as well. Sometimes the surplus of product leads to even greater loss of income become these products have to be kept somewhere. Fortunately, most of the products sold through internet do not spoil over time and have extended warehouse holding. For example, if there is the surplus of MP3 players, the warehousing costs will be significantly lower compared to the holding of TV sets. At the moment, the communication between manufactures and suppliers is quite limited and suppliers are not able to handle the huge unpredictable number of orders from manufactures selling via internet. Partially, this shortage of products is the result of the poor communication - the suppliers do not get enough information from manufactures. It is easy to take a lot of orders, however, the manufacturers are slow to deal with the supply. For some reason companies are not willing to adopt new methods of managing supply and continue forecasting based on the historical principles and the judgment of the sales people. Nevertheless, the monthly planning is not useful any more and causes

Tuesday, September 24, 2019

Managing Sustainability Essay Example | Topics and Well Written Essays - 1750 words

Managing Sustainability - Essay Example And the human economy is a subsystem of this biosphere. From the session I came to know that according to the neo-classical concept, the market system is considered to be the preferred institution for allocating scarce resources. The market system accomplishes this wonderful feat using prices as a means of gauging resource scarcity. In sharp contrast to the Malthusians, neoclassicists believe that economic growth, through increases in per capita income and improvements in technology, provides solutions for both environmental and population problems. In other words, the solution to environmental and population problems is more, not less, economic growth. It was quiet evident to me that according to Malthusian doctrine of resource scarcity and economic growth, technology is not the ultimate escape from the problem of resource scarcity from which I agree to some extent but it doesn’t means that we should stop economic growth. Human beings have a natural propensity for self-destru ction while critics consider that the Malthusian predictions of economic collapse are unwarranted and moreover not helpful politically. In the neoclassical economics I came to know that resources are generally considered to be fungible. On that point I agree to the criticism that the link between the flow of matter–energy in the economic system and the natural environment is very much ignored. From my point of view, economic growth and technological advances should be viewed not as problems in themselves – the way Malthusians tend to view them, but as cures for stresses involving population, resources, pollution, and other environmental damages which were rectified to some extent in ecological economics. According to ecological economics, systems are complex, adaptive, living systems that need to be studied as integrated, co-evolving systems in order to be adequately understood (Costanza et al. 1993). Here, the human economy is viewed as a subsystem of the natural ecos ystem. The nature of the exchanges of matter and energy between the ecosystem and economic subsystem is the primary focus of ecological economics (Ayres 1978; Pearce 1987). Except for information, the natural ecosystem is the ultimate source of all material inputs for the economic subsystem. In this sense, then, nature can rightly be regarded as the ultimate source of wealth. In Sustainable development economics we studied three different conceptions of sustainability, namely Hartwick–Solow sustainability, ecological economics sustainability and the safe minimum standards (SMS) sustainability. Ecological economics presumes that the sustainability of ecological systems is a prerequisite to sustainable human economic development, and it views human and natural capital as complements. Market failures can happen when the benefits of natural or social capital depletion are privatized and the costs are often externalized. When natural capital is undervalued by society since we are not fully aware of the real cost of the depletion of natural capital then also market failures happen. Information asymmetry can also result in market failure when the link between cause and effect is obscured, making it difficult to make informed choices. From the session I agree to the view of Boulding (1966) â€Å"

Monday, September 23, 2019

Communication Styles Web Field Trip Essay Example | Topics and Well Written Essays - 250 words

Communication Styles Web Field Trip - Essay Example 2. Reviewing the questionnaire item by item, can you find aspects of communication in which you are either nonassertive or possibly too assertive? Do you think that your communication style can be improved by making adjustments within these areas of communication? From the questionnaire, I find that I am non-assertive in situations where I am confronted with difficult situations because I do not want to deal with confrontations. Another area where I found out that I am not very assertive is when I am unable to express my anger and frustration with a friend even if it is justified. The reason for this is because I do not want to offend him or hurt his feelings. I also realized that I am assertive in instances where I have to make a phone call to institutions. I think that my communication style can be improved especially in situations where I am non-assertive. In dealing with my anger towards a friend, maybe I should try to control my emotions and be more level-headed at dealing with my friend. I should also try to choose my words carefully so as not to hurt his feelings.

Sunday, September 22, 2019

Foreign Cultures Essay Example for Free

Foreign Cultures Essay The problem of the students who have to learn foreign cultures or not had concerned a number of people. Some individuals advocate that the students are just need to know their own country culture.However, their are a large group of opponents have an opposite perspective. As far as I concerned,The students in college are necessary to know the foreign cultures. Most of the student will go to other countries in the future for their jobs or visit their relatives or friends. So they have to know some foreign cultures for the convenience and live without troubles. If you are a tourist on that country, and you know the foreign cultures, you can enjoy your trip. If you are working on that country, you will put more focus on your work and getting more friends. But if you don’t know the cultures of the country which you live, you will have a lot of troubles. You can not pay any attention on you major work, you will not happy because some awkward things will happen. In addition, if you familiar with the cultures of foreign countries, wherever you are you will be the person who is most attractive. A lot of people might think you are really intelligent and know a lot of interesting things and knowledge they don’t know. So you might getting a lot of friends who interest you. If you are in the foreign country, you will have live easier and smoother. to get a good job. If you want to be a teacher in the school or a tour guide, you will need this culture a lot. In the conclusion, learning foreign cultures are really helpful, they are a sort of ability that can avoid some embarrassments, and can help you getting more opportunities to make new friends and good jobs in the future.

Saturday, September 21, 2019

Analysing and Applying Business Process Reengineering

Analysing and Applying Business Process Reengineering In the first part of this assignment the meaning of business process reengineering (BPR) is analysed. In more details, it is outlined how business processes might be reengineered to improve company or organizational performance. The themes covered are: The importance of BPR in organizations The objectives of implementing BPR The specific techniques that can be used (like process mapping) The required training The possible problems in implementation (like resistance) As about the second part, a critical evaluation is made concerning the statement of McCabe (2004: 851): BPR does not challenge hierarchical authority, but instead attempts to reconfigure authority and power relations so as to obscure them through the language of consensus. In this section of the assignment it is critically evaluated the proposition that BPR in fact does very little to question the fundamental tenets of hierarchical control and in several important respects simply reinforces them. ANALYSIS OF PART 1. The term of BPR Today the business world is characterized by unpredictable changes, under the global competition and the customers demands. To be successful in such an environment, a firm must operate with speed, flexibility, low overheads and a clearly defined customer focus. The term business process reengineering (BPR) refers to an approach that is used by organizations seeking improvements in their business performance (Anonymous, 2007). The importance of BPR There is a series of driving forces, which trigger companies to undertake reengineering projects. These are customers, competition, change, cost, technology and shareholders and they lead to a requirement of new organizational structures and an alteration of the traditional way of doing business. Organizations consider BPR as an important tool of organizational improvement, as it helps them achieve the radical change necessary for todays volatile business environment. Additionally, BPR stresses the importance of linkages within an organisation. Though its structure integrated processes are generated concerning the nature of peoples jobs and how people are grouped and organized in the working environment. What is more, through BPR peoples jobs become multidimensional instead of narrow and traditional task orientation. When the concept of process is promoted in the BPR, cross boundary teamwork is incorporated and process shifts the goal focus on performance measurement and managerial r esponsibility from a function or responsibility center to an activity derivative process concept. So, BPR defines process teams as an important element in the business environment where work becomes multidimensional, substantive and more rewarding (Anonymous, 2007). It can be concluded that the importance of BPR is found at the fact that it is a dynamic tool for improving operations. BPR provides a process view of the organisation and a way of improving processes. Using this approach a company will be organized based on processes. As a result, processes are simplified, flows are improved and non value added work is eliminated (Schroeder, 2000). BPR is a complete life cycle approach. This provides the scope for problem identification and also solutions to implement the successful business operations. BPR can significantly improve cost, quality, service and speed simultaneously, so important results are provided to customers (Thyagarajan and Khatibi, 2004). It can be supported that organisations should focus on BPR for three key reasons: Firstly, there is much to be gained by improving business process. Secondly, business processes can be controlled and finally business processes are comparatively more important than production processes (Anonymous, 2007). The objectives of BPR BPR is a fundamental element in improving business performance and profitability. The BPR objectives refer to: improved operational performance, by closing performance gaps improved competencies, by closing skill and competency gaps reduced costs and manpower savings, by application of management analysis tools and techniques improved customer services or employee quality of life increased customer satisfaction increased productivity in the workplace continuous improvement of services quality delivered quality goods at competitive prices in a timely fashion (Anonymous, 2010a). The technical tools used in BPR There are different improvement techniques that can be adopted to analyse the BPR. These techniques enable the organization to understand, simplify and improve processes that already exist, not only to meet, but also to exceed the expectations of customers and provide a coordinating discipline for overall performance improvement (Anonymous, 2007). The selection of technical tools for BPR depends upon: (i) the nature of decision areas, (ii) the nature of data to be analysed, and (iii) the background of users. Table 1. The specific techniques that can be used in BPR Areas to be reengineered Techniques used in BPR BPR strategies Decision support system and Knowledge-based models Business process system design Analytical models such as queuing and simulations models Project management PERT/CPM and Flow Charts Reengineering business process Activity-based analysis and workflow model including flow chart Design of information system for reengineering business process Object-oriented models and programming Understanding of the business process system IDEF Models, EFQM Models, Petri-Net Models (Gunasekaran and Kobu, 2002). Process Mapping is a technique known as Process Charting or Flow Charting and is one of the oldest, simplest and most valuable techniques for streamlining work. It is one of the fastest ways to lower errors, increase productivity and affect customer service. It generally follows these steps: Choose a process. Assemble a team. Map out the way work is currently done. Identify problem areas. Brainstorm solutions. Evaluate action steps. Assign responsibilities. Create a master plan. Follow through. (Anonymous, 2010b). Process Mapping is an important tool in examining work flow and customer supplier relationships, which is the foundation for appropriate improvements. Additionally, it is a cost effective training tool for everyone interesting in increasing the efficiency of their organization and improving communication. (Damelio, 1996). Many organizations use this technique as a part of their reengineering projects, as it provides a variety of benefits (figure 1). Figure 1. The main benefits of implementing process mapping technique (Image available at the website http://www.google.gr, accessed 8-10-2010) The BPR training Implementing successfully BPR in an organisations environment is not an easy task, as the appeared changes require changes in attitudes and deep involvement of workforce both in individual and team level. As a result, the fact that a major aspect of BPR is human factor, it makes obvious that appropriate training is required in order to implement successfully BPR in the business environment. Companies should ensure that their employees are suitably motivated and the technology required for training is available in implementing BPR. Training is one of the most frequently used approaches to changing the organisations mindset. A company might offer the suitable training programs so as to effectively implement BPR processes (Daft, 2006) According to White (2010) business process reengineering education and training can come in a variety of ways, including: Learning more about process design at a graduate level. Using online continuing education options for further education. Attending seminars that cover various aspects of business process reengineering. The possible problems in BPR implementation Various radical changes occur when BPR takes place. Hammer and Champy (1993, cited in Anonymous, 2007) have listed the various kinds of changes that occur when a company re-engineers its business process. A shift from functional departments to process teams Job change A reversal of the power relationship: from superordinate to subordinate empowerment . Today markets are characterized by a high flow of information and companies face competitive business environments. Under this reality, organizations must follow effective strategies concerning change management (Robbins, 2001). BPR has to do with improving company or organizational performance, so its implementation requires the changes mentioned above often in a rapid way of implementation in attitudes and deep involvement of workforce both in individual and team level. These changes often refer to redefinition of charts structure and/ or redesign of the workforces roles and responsibilities. The new situation can bring resistance to change, so managers should examine carefully the way BPR implementation will take place. Managers should support understanding and trust concerning the new situation and minimize uncertainty within the workplace. The suggestions for dealing with the possible resistance to change are the following: Determining the goals of BPR implementation. Establishing a clear view about the changes that will occur in the workplace. Applying a direct communication method between managers and employees Checking the procedures of re-engineering, so as to deal with possible problems and find solutions. Focusing on performance measures and compensation shifts Enhancing customer focus as about value change Showing an appropriate management behaviour, through control and supervision Under these suggestions the changes in the business process, lob and structures, management and measurement systems, values and beliefs will result in a flatter organizational structure. As a consequence all the aspects (people, jobs, managers and values) are linked together and the organization will become more responsive in BPR implementation (Anonymous, 2007). ANALYSIS OF PART 2. In this section it will be critically evaluated the statement of McCabe (2004: 851): BPR does not challenge hierarchical authority, but instead attempts to reconfigure authority and power relations so as to obscure them through the language of consensus. In order to make this evaluation, it is essential to introduce the issue of hierarchical authority in an organizations environment. Hierarchical structures are present in most organizations today. Smaller organizations may have only two levels, while larger ones may have a vast number of levels. These structures are used as a method of communications and as the lines of authority. In an organizational environment, the hierarchy mainly apart of a singular/group of power at the top with subsequent levels of power beneath them. Members of such structures chiefly communicate with their immediate superior and with their immediate subordinates. Hierarchical authority structures are providing the opportunity for greater decision-making width for individuals and more flexible definitions of job activities. This is a challenge to existing organizational forms (Zhao, Rosson and Purao, 2007). In a hierarchical organisation employees are ranked at various levels within the organisation, each level is one above the other. At each stage in the chain, one person has a number of workers directly under them, within their span of control. A tall hierarchical organisation has many levels and a flat hierarchical organisation will only have a few (Anonymous, 2010d). At figure 2 a traditional hierarchy is given. Figure 2. A traditional hierarchy diagram (Hierarchical Organisation, available at the website http://www.learnmanagement2.com, accessed 18-10-2010) CHIEF EXECUTIVE MANAGER MANAGER MANAGER ASSISTANT MANAGER ASSISTANT MANAGER ASSISTANT MANAGER STAFF STAFF STAFF STAFF STAFF STAFF STAFF STAFF STAFF It is obvious that hierarchies within control systems are a clear need for business environments. Without some form of hierarchy, a low level of control can create numerous problems in an organization. There ate two kinds of control systems: flat and hierarchical. Hierarchical architectures have a more indirect coupling of perceptions to actions through a hierarchical control structure. Both kinds of control systems have benefits, but hierarchical structure can support faster learning and a better way to deal with resistance to change (Digney, 1998) Control is a fundamental managerial function. It is the process of regulating organizational activities so that actual performance conforms to expected organizational standards and goals and ensures that necessary corrective action is taken. In fact, control is ensuring work accomplishment according to plans. It is a process of ensuring that activities are producing desired results. We can support that control is an executive function involving three elements, i.e., standards, evaluative and corrective action. BPR is the latest wave in a series of management initiatives to increase managerial control (Gupta, 2010). According to the issues covered in the analysis of part one of this assignment, business process reengineering is proved to be a revolutionary, radical change approach to improving organizational performance through transformation. BPR methodologies aim for a flatter organizational structure, promoting the development of empowered process workers who are encouraged to use information technology in radically new ways to carry out business operations. In BPR approaches, empowerment is inflicted by leadership changing worker values and through the use of information technologies enables managerial control. Empowerment through BPR does not necessarily release control but does change the way control is exercised. Authority is still enforced through hierarchical control of culture. The reengineering approach polishes the management of power relations, when attempts are made to change traditional power structures and everyday power relations through the flattening of the hierarchy (Sayer an d Harvey, 1997). The introduction of reengineering introduces a new relationship of power in the form of a discipline which the reengineering sustains through discourse control. In this new situation any discipline comes with its structures, its hierarchies, its inspections, exercises and methods of training and conditioning (Foucault, 1980, p. 158). BPR is an approach that supports transformation with the notion of producing the flatter organization. Hierarchy and control are still promoted and within BPR, the emphasis lies on changing the formal patterns and using mechanisms of control to change the informal (Sayer and Harvey, 1997). BPR is a strong tool of managerial control. Controlling is the fourth function of management process (the other functions are planning, organizing and leading). Through BPR managers can identify whether the organization is on target towards its goals and can make better corrections if necessary. In BPR, information technology is generally considered as playing a role as enabler of new forms of organizing and collaborating. New information technology can help managers provide needed organizational control without strict top down constraints. A representative example is that of Cisco Systems: By using information technology to coordinate and monitor several aspects of operations, the company keeps tabs on employee and organizational performance without maintaining daily authoritarian control over workers. Cisco employees have amazing freedom to make decision and take actions, but they also know that top managers keep a close eye on what is going on throughout the company (Daft, 2006). Most businesses try to take advantage of BPR concerning dealing with the fundamental tenets of hierarchical control. BPR assumes radical redesign of business processes. Many processes simply can not be further improved in small steps and require a complete redesign in order to improve them in a major way. Hierarchical control is a fundamental element in this effort and managers who desire to organize around outcomes, have people processed their own information, put the decision point where the work is performed and build control into the process, should support the view that BPR can reinforce the fundamental tenets of hierarchical control. BPR is a management system of forced, speedy culture change, highly linked to hierarchical control. In fact it does very little to question the fundamental tenets of hierarchical control and in several important respects simply reinforces them. CONCLUSIONS Business Process Reengineering includes changes concerning both structures and procedures defined in a business environment. Human, organizational, technological dimensions that characterize an organization can change through BPR. Using this approach, organizations can seek improvements in their business performance. As it was analysed at the first part of this assignment, organizations consider BPR as an important tool of organizational improvement, as it helps them achieve the radical change necessary for todays volatile business environment. Additionally, BPR stresses the importance of linkages within an organization. What is more, through BPR peoples jobs become multidimensional instead of narrow and traditional task orientation. In result, the importance of BPR is found at the fact that it is a dynamic tool for improving operations. BPR is a fundamental element in improving business performance and profitability. The main BPR objectives refer to improved operational performance, improved competencies, reduced costs and manpower savings, improved customer services or employee quality of life, increased customer satisfaction, increased productivity in the workplace, continuous improvement of services quality and delivered quality goods at competitive prices in a timely fashion. There are different improvement techniques that can be adopted to analyse the BPR. Among them, Process Mapping is a technique known as Process Charting or Flow Charting and is one of the oldest, simplest and most valuable techniques for streamlining work. It is a cost effective training tool for everyone interesting in increasing the efficiency of their organization and improving communication and is highly preferred by enterprises today. Implementing successfully BPR in an organisations environment is not an easy task, as a major aspect of BPR is human factor. So, companies should ensure that their employees are suitably motivated and the technology required for training is available in implementing BPR. Various radical changes occur when BPR takes place, so managers should carefully examine the strategies in change management so as to achieve the best efficiency and deal appropriately with the possible resistance to change that BPR will bring. The second part included a critical evaluation of the statement of McCabe (2004: 851): BPR does not challenge hierarchical authority, but instead attempts to reconfigure authority and power relations so as to obscure them through the language of consensus. According to the relevant analysis, within control systems are a clear need for business environments. Without some form of hierarchy, a low level of control can create numerous problems in an organization. Hierarchical structure can support faster learning and a better way to deal with resistance to change, so BPR supports the management initiatives to increase managerial control. . In BPR approaches, empowerment is inflicted by leadership changing worker values and through the use of information technologies enables managerial control. Empowerment through BPR does not necessarily release control but does change the way control is exercised. Most businesses should try to take advantage of BPR concerning dealing with the fundamental tenets of hierarchical control. This is because BPR is a management system of forced, speedy culture change, highly linked to hierarchical control. In fact it does very little to question the fundamental tenets of hierarchical control and in several important respects simply reinforces them.